Japan explained- FAQs and SAQs Part 11

Why is Japanese deoderant to ineffective for Westerners?

The classic explanation is that the Japanese do not sweat or smell as much, and the second might be true in some cases. More importantly, the Japanese equivalents of P&G obviously have some kind of monopolisitic hold on the drugstore market because this is one of the few sectors where Japanese companies produce such rubbish products that not even people in other Asian countries will buy them. Shiseido and Shu Uemura are the exceptions, but again you will you not find them getting a lot of shelf space in your neighbourhood drug store.

All other questions about Japan answered on my Japanexplained blog.

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