Berlitz stats

Posted on 08/10/2011 by alexcase

“The key growing markets for language training are Brazil, China and Mexico, and people in these markets are learning English,” said Rita Pauls, director of global marketing for language tuition company Berlitz, which has roughly doubled its number of students to 300,000 in 70 countries over the past decade. During that time, English rose from 64% to 72% of their business, while German and French remained stable at 6.5% each, and Spanish at 4%. The only other language to have increased significantly was Mandarin, doubling to 2%.

From Money Talks – in many different languages, on CNN

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2 Responses to Berlitz stats

  1. Bekah's avatar Bekah says:
    11/10/2011 at 08:20

    I am curious to see if the success of language schools like Berlitz (and others, Inlingua, etc.) is in the growing market alone, or if it is related to their marketing strategies, their “box” methods, or something. In other words, I wonder if other non-chain English schools that use traditional teaching methods are seeing the same type of increase in the demand for English classes.

  2. Alex Case's avatar Alex Case says:
    22/10/2011 at 12:23

    Here is Japan people say it’s the opposite – the big chains are in trouble and small schools with a personal touch are doing much better.

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