food vocabulary/ sales and marketing/ collocations
Market Leader Elementary Units 5 and 6
In groups of 2-3, deal out the pack of cards between you. Choose one cards in your hand and try to sell that thing to your partner, starting with its (true or imaginary) USPs/ selling points. Before you start, tell your partner(s) if you are selling to a consumer, or if it is B2B sales such as a food manufacturer and a supermarket chain.
Useful language for presenting and selling products
after-sales service aimed at… best-selling deliver within…
easy to…/ can easily… free delivery free gift free sample
great deal in stock large discount large order
limited period made of/ from… money-back guarantee
monthly payment(s) plenty of… real bargain retail price
selling point/ USP special feature special offer target market
trade price unique design
| aluminium foil/ aluminum foil | chopsticks | (hard) cider | combined bottle opener/ corkscrew |
| cooker/ stove | fizzy drink/ soda/ pop | homemade jam | hot chocolate |
| barley tea | instant mashed potato | cough drop/ lozenge | mug |
| pineapple juice | plastic bottle | plastic containers (like Tupperware) | pot noodles |
| rice crackers | rice wine | salad dressing | spring rolls |
| vodka | washing up liquid | soy sauce | tofu/ bean curd |
In the same pairs, discuss:
- How well did you sell the products?
- What advice would you give new sales staff?
- What mistakes do sales staff often make? What recommendations would you give on how not to make those mistakes?
Look at the full list above and ask about any things you don’t understand, working together to combine the food vocabulary and sales vocabulary each time.
Describing products collocations
Without looking above for now, try to think of words that go before or after the words below to make common expressions to describe products, for example when trying to sell them. Collocations which haven’t been mentioned in the book are also fine as long as they make sense and are on topic.
+ bargain
+ deal
+ delivery
+ design
+ discount
+ feature
+ guarantee
+ offer
+ order
+ payments
+ point
+ price
+ price
+ sample
+ selling
+ service
+ stock
aimed +
deliver +
easy +
free +
limited +
made +
plenty +
target +
If you need to or your teacher tells you to, use the words on the next page to help with the task above.
Without looking above for now, try to think of other expressions which mean the same as:
very good value not for long USP
What are the differences between these things?
bargain/ sale (e.g. summer sale) free gift/ free sample/ service
Without looking above for now, correct these expressions:
- after service X
- sales point X
- bargain sale X
Use the expressions below to help with the collocations activity above:
after-sales
at…
best-
free
free
gift
great
in
large
large
market
money-back
monthly
of
of/ from
period
real
retail
selling
special
special
to
trade
unique
within
Food and drink collocations
Without looking above for now, brainstorm at least one collocation for each of the words below words (= words that go together with those words)
+ cider
+ bottle
+ chocolate
+ containers
+ crackers
+ dressing
+ foil
+ noodles
+ opener
barley +
cork +
cough +
fizzy +
homemade +
spring +
washing up +
If you need to or your teacher says you should, look below the fold for words that could collocate with the words above. Note that many other answers are possible.
Without looking above for now, try to think of other expressions which mean the same as:
- soda/ pop =
- lozenge =
- Tupperware =
- sake =
What are the differences between these things?
pine/ pineapple cider/ soda
Without looking above for now, correct these expressions:
- alumi foil X
- mash potato X
- pine juice X
- PET bottle X
- cup ramen X
- salada dressing X
—————-fold, cover or cut—————-
Use the expressions below to help with the collocations activity above:
aluminium bottle drink drop
hard hot jam liquid
plastic plastic pot rice
rolls salad screw tea
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