Mini meetings about brands

sales and marketing/ brainstorming in groups/ starting and ending meetings

Market Leader Intermediate Unit 1

Choose meetings from the list below or take a card from a cut up copy and try to finish the meeting in 3 minutes. Choose a different chair (= chairperson) for each meeting, and try to use language with each of these functions:

  • Chit chat as people come in
  • Get started/ Get down to business
  • Welcome people to the meeting
  • Explain the aims of the meeting
  • Invite people to speak
  • Brainstorm
  • Organise the ideas and narrow down the options
  • Help people to reach agreement
  • Summarise what people have said
  • Move onto the next topic
  • Summarise what you have agreed and double check people’s agreement
  • Bring the meeting to a close
  • Suggest what to do after the meeting/ Chit chat as people leave

Roleplay cards

  Roleplay a short meeting to decide how you can stretch a brand of walking boots.  
  Roleplay a short meeting to decide how to improve the customers’ impression of the reliability of your brand of motorbikes.  
  Roleplay a short meeting to decide how to make your recently established brand of watches have an image of timelessness.  
  Roleplay a short meeting to decide how to improve the brand loyalty for your brand of toilet paper.  
  Roleplay a short meeting to decide how to improve the brand awareness of your pharmaceuticals company.  
  Roleplay a short meeting to decide how to stretch the product lifecycle of a toy based on an animated movie.  
  Roleplay a short meeting to decide how to incorporate the product placement of a brand of kitchen knives in your movie.  
  Roleplay a short meeting to decide a famous person to endorse your range of sofas.  

Match some of categories above with these sections:

  • Did you have any trouble getting here?
  • Long time no see.
  • How many sugars?
  • Good to see you (all) again. How long has it been?
  • Tea or coffee, anyone?
  • That brings me on to what we are going to talk about today, which is…
  • Let’s get down to business, shall we?
  • Okay, shall we get started?
  • Let’s discuss the pros and cons later, shall we?
  • Is there anyone who hasn’t contributed yet?
  • What’s the first thing that comes to mind?
  • Let me get all these up on the board
  • Any (more) ideas?
  • Great! Give me more.
  • Keep them coming!
  • Any ideas at all are okay at this stage. We’ll narrow them down later.
  • How about some kind of (health food shop)?
  • Any more examples of possible (ethnic foods)?
  • What does the expression ‘new food’ make you think of?
  • Let’s have three more ideas and then we’ll move on
  • Come on, don’t be shy!
  • How can we group these together?
  • Any more in this category?
  • Maybe we should create another section for these
  • I think we can eliminate all the ideas connected to (German food)
  • Let’s get it down to ten ideas, and then go on from there.
  • Do we all agree?
  • Shall we take a final vote on it?
  • I think that is unanimous
  • I think we should all give ourselves a pat on the back.
  • Well done everyone. Good work.
  • Thanks for coming.
  • So, I think we are done.
  • I guess that about wraps it up.
  • Anyone else ready for a drink?
  • Does anyone need a lift to the station?

Brainstorm language for the other categories, compare as a class, then try to use that language as you hold one more meeting.

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PDF for easy saving and printing:

Related pages

Meetings games/ worksheets page

Sales and marketing page

Brainstorming in groups phrases page

Market Leader Intermediate Unit 1

Market Leader Intermediate main page

Over 300 pages of meetings photocopiables here.

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