Story from FT here, and The Wall Street Journal, The Independent and The Daily Telegraph have all covered the story too. Forbes profile of the founder Carlos Wizard Martins, including explanation of the name, here. It was a bit tricky to find out what working for those schools is like as there are several differently named chains in the group, but this guide to working in Brazil puts the original Wizard chain in the bottom two of the big chains in terms of pay and “quality of workplace”.
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Sounds like everything that has been going wrong with EFL since the early idealistic days. ‘Learn English in 24 hours’ for crying out loud!!!
As seen with their purchase of Wall Street before, it doesn’t look like improving educational standards is one of the main aims of Pearson…