No info on where that stat came from nor conclusions on whether it was mainly the Olympics or something else, but still…
Were the Olympics bad for (TEFL) business?
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New visa regulations are probably also to blame: http://m.guardian.co.uk/education/2011/jul/05/learning-english-diary-july2011-delotbiniere?cat=education&type=article
Maybe this is the answer to your question? http://www.bbc.co.uk/news/business-20066890 ;-)