Category Archives: Pearson Longman

Pearson to lose control of Penguin?

Posted on 01/11/2012 by alexcase

Nobody has quite written about it that way, but that seems to be the upshot of Bertlesmann taking a 53 percent share of the company that will be formed by the merger of Random House and Penguin. I can’t imagine … Continue reading →

Posted in ELT publishing, Pearson Longman | Leave a comment

Scientific language teaching finally arrives!

Posted on 20/01/2010 by alexcase

Hot on the heels of their takeover of Wall Street English Schools in China, launching a speaking test that is mainly marked by computer and winning a huge ESL contract in California, Pearson have launched their real bid for global … Continue reading →

Posted in Alternative teaching techniques, Pearson Longman, Wall Street | Tagged | 7 Comments

ELT Publishing Trendspotter 2010 Part One

Posted on 05/12/2009 by alexcase

Flicking through the 2010 Pearson Longman was quite interesting (interesting for TEFL okakus), and here is what I noticed: – More books bought off of smaller publishers by big publishers to fill a hole in their catalogue, this time off of … Continue reading →

Posted in Distance learning, ELT publishing, Pearson Longman, Technology, TEFL certificate | 6 Comments

ELT publishing trendspotter

Posted on 07/09/2009 by alexcase

New ways of getting content – Big publishers have been buying up books from smaller publishers (e.g. a couple from Helbling Languages ending up on CUP and Oxford buying up some business skills books) and even self-published books (I gave … Continue reading →

Posted in board games, Cambridge University Press, Critical Mass ELT, Delta Publishing, EFL CD ROMs, EFL geek, ELT Journal, ELT publishing, getting into ELT publishing, Helbling Languages, links, Macmillan, Marshall Cavendish, Materials, modern english teacher magazine, online games, Oxford University Press (OUP), Pearson Longman, Technology, TEFL, TEFL blogs, TEFL e books, TEFL games, TEFL reviews, textbooks, Writing ELT textbooks and materials | 7 Comments

Are EFL textbooks getting better or worse?

Posted on 22/05/2008 by alexcase

The case for the prosecution starts with exhibit A, Intelligent Business, the newish series of textbooks from Longman. First, a mea culpa. At first glance Intelligent Business seemed like such a good concept that I recommended it to my school … Continue reading →

Posted in Business English and ESP, ELT publishing, Materials, Pearson Longman, TEFL, TEFL reviews, Telephoning, textbooks | 3 Comments