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Category Archives: Pearson Longman
New Pearson ELT titles in 2013
Noticeable stuff: 3rd edition of Cutting Edge (could the tasks finally be interesting??), quite a lot of academic English stuff (probably aimed at American market), and nice to see that the Longman name still survives (just). If you want to … Continue reading
Posted in Pearson Longman
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Pearson to lose control of Penguin?
Nobody has quite written about it that way, but that seems to be the upshot of Bertlesmann taking a 53 percent share of the company that will be formed by the merger of Random House and Penguin. I can’t imagine … Continue reading
Posted in ELT publishing, Pearson Longman
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Pearson buys 450-branch test preparation school chain in China
They already own the China-based bits of the Wall Street English conversation school chain, so they just keep getting bigger. The article in the FT doesn’t speculate on it (because they are also owned by Pearson??), but I wonder whether … Continue reading
Libyan sovereign wealth fund fourth largest shareholder in Pearson
With 3.3%. As the CEO of Pearson pointed out, there is no way a publically-listed company can stop anyone buying that percentage of shares, and it hardly compares to some of the genuine sucking up to Qaddafi by British organisations … Continue reading
Posted in ELT publishing, Pearson Longman
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New Pearson Longman ELT titles in 2011
Jason Renshaw did quite an interesting piece recently where he tried to replicate the typical teacher dipping into the sites of the big 4 and seeing how much they like what they come across. I’ve had no such original ideas … Continue reading
Posted in ELT publishing, Pearson Longman
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Scientific language teaching finally arrives!
Hot on the heels of their takeover of Wall Street English Schools in China, launching a speaking test that is mainly marked by computer and winning a huge ESL contract in California, Pearson have launched their real bid for global … Continue reading
Posted in Alternative teaching techniques, Pearson Longman, Wall Street
Tagged TEFL humour
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ELT Publishing Trendspotter 2010 Part One
Flicking through the 2010 Pearson Longman was quite interesting (interesting for TEFL okakus), and here is what I noticed: – More books bought off of smaller publishers by big publishers to fill a hole in their catalogue, this time off of … Continue reading
ELT publishing trendspotter
New ways of getting content – Big publishers have been buying up books from smaller publishers (e.g. a couple from Helbling Languages ending up on CUP and Oxford buying up some business skills books) and even self-published books (I gave a … Continue reading
Posted in board games, Cambridge University Press, Critical Mass ELT, Delta Publishing, EFL CD ROMs, EFL geek, ELT Journal, ELT publishing, getting into ELT publishing, Helbling Languages, links, Macmillan, Marshall Cavendish, Materials, modern english teacher magazine, online games, Oxford University Press (OUP), Pearson Longman, Technology, TEFL, TEFL blogs, TEFL e books, TEFL games, TEFL reviews, textbooks, Writing ELT textbooks and materials
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TEFL links of the month April 09
Bondage as a common TEFL advertising theme from Gaba in Japan and EF in China, from More on Weirdo Language School Ads– The Atlantic “Spaced learning” (nothing to do with drugs, despite the name) and other new teaching methods that … Continue reading
Posted in CLIL, EF, Eikaiwa, ELT publishing, Gaba, Grammar books, Guardian TEFL, links, Pearson Longman, Teaching English Abroad, Teaching English in Asia, Teaching English in China, Teaching English in Japan, Teaching English in Thailand, TEFL, TEFL chains, Wall Street
Tagged News, TEFL marketing
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Teaching English in Japan- Sources Part One
The books all teachers in Japan should read Part One- The best books about Japanese language and education I’m sitting here mourning over the 100 or so books about Japan that I will be leaving on the school bookshelves rather … Continue reading
Posted in Cultural differences/ cultural training, Delta Publishing, ELT publishing, English Teachers in Japan, False friends, links, Pearson Longman, pre-school/ kindergarten/ very young learners, Teacher training, Teaching English in Asia, Teaching English in Japan, Teaching young learners, TEFL, TEFL workshops
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